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Thu, Feb 02


Hybrid Event

Level UP: Digital Marketing Masterclass Series - Building a Buyers Persona

Join us for our first masterclass series designed to take your digital marketing skills to the next level. Whether you are running a side hustle, trying to scale a startup, crushing it as a full-time entrepreneur, or building your skills as a digital marketer this workshop is for you.

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Level UP: Digital Marketing Masterclass Series - Building a Buyers Persona

Time & Location

Feb 02, 12:00 p.m. – 1:00 p.m. EST

Hybrid Event

About the Event

Presented by Mina Behrooz, head of Canadian partnerships for the HubSpot for Startups Program and LEAP Junction.

Mina Behrooz Bio:

Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from the University of Toronto.

Contact Mina:

Other Masterclass Times and Dates:

  1. Building a Buyers Persona | February 2nd, 2023 at 12 pm – 1 pm
  2. Inbound Marketing 101 - Basics of Inbound | February 9, 2023 at 12 pm – 1 pm
  3. How to Win at SEO | February 23, 2023 at 12 pm – 1 pm
  4. Go to Marketing Strategies | March 2, 2023 at 12 pm – 1 pm

In this Masterclass we will cover:

Building a Buyer’s Persona

As an integral part of a marketing strategy, buyer’s personas can help a business determine their target audience, their needs, and how you can streamline your selling process in order to address the identified needs. This workshop will explain how buyer personas remind you to put your audience's wants and needs ahead of your own and helps better target your ideal customer from a sales and marketing perspective.

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