Summer Series: Understanding Your Customer

Customer feedback is a critical component of any successful business. By actively seeking out and listening to customer feedback, you can improve your product or service, build customer loyalty, identify new opportunities, stand out from the competition, and increase customer satisfaction and retention.

Janice Byrne, Assistant Professor in Entrepreneurship, will discuss the following:

• Why customer feedback is important (builds loyalty, helps improve product/service, identifies new opportunities, helps you to stand out from the competition, increases customer satisfaction)
• How to conduct customer interviews or ask for feedback
• How to know whose feedback to listen to

This workshop will:

• Show you how to ask for customer feedback
• Provide you with good and bad examples of conducting interviews and getting feedback
• Show you how you can incorporate the feedback received into your business and offerings