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Tue, Mar 07


Online Video Conference



Time & Location

Mar 07, 2023, 1:00 p.m. – 3:00 p.m.

Online Video Conference

About the Event

Does trying to manage all your social media accounts feel like running on a hamster wheel that never stops? Do you struggle to find the time to manage your social media engagement and think of creative content? Are you grappling with which platforms are mission aligned for you at this time? Do you ever wonder how you can make social media work more effectively for your organization?

Nonprofit and social enterprise organizations are often run by small teams and volunteers, with resources and budgets stretched thin.  With organic reach plummeting in favour of ad dollars, you may be wondering how to optimize your efforts. Perhaps you are following along, having conversations and questioning what social media platforms align with your mission. Organizations need to keep a pulse on social media news and updates in order to use platforms effectively to showcase their mission, find donors and tell their story.

The rTraction team wants to show you that with some strategy that includes planning, execution and reporting, social media can be an effective marketing tool. By doing the upfront work you can receive a drastic boost in authentic engagement with your online community, productivity can skyrocket, improve consistency and then move to measurement and improvement. They want to share with you the tips and tricks so that you can move managing social media from being a problem to something you look forward to.

In this workshop we will discuss:

  • Social media tools and resources available
  • Learn how to set up your nonprofit social media strategy for success
  • Get your message out and make every effort count with timesaving tips
  • What you need to be aware with social media updates and changes, current trends and best practices

LEVEL:  Intermediate

WHO SHOULD ATTEND? Nonprofit and social enterprise staff and volunteers who support social media for their organization, could include marketing and communications professionals, as well as other team members


Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.  Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.


Jonathan Clemens, Chief Operating Officer Jonathan works with our clients to determine what their goals are, and how best to achieve them. From facilitating workshops, helping clients develop and implement marketing strategies, his focus is on determining the authentic story of each of our clients, and how that translates to a digital medium.

  • Decade of industry experience
  • Education in Communication Studies as well as Corporate Communications and Public Relations

Manuela Zuleta Jiménez, Junior Marketing Analyst  Manuela brings insight from her diverse background both professionally and personally and strongly believes in the importance of communication. She combines her skills to find the best way to deliver an idea, message, or story.


  • Post-Graduate Public Relations — Corporate Communications from Fanshawe College
  • Bachelor’s Degree in Psychology and French Studies from Huron University College

Interests: Drawing, design, and reading.

Madilyn Lavallee, Junior Marketing Analyst Madilyn believes that every story has value. She wants to help others tell their stories in compelling, effective, and innovative ways.


  • Post-Graduate Public Relations — Corporate Communications from Fanshawe College
  • Honours Bachelor’s Degree in Political Science and Criminology from Western University (2016)

Interests: Visual communications, design, and writing.

About rTraction Canada, Inc.

rTraction Canada, Inc. is a Certified B Corporation and award-winning digital services agency.

Incorporated in July 2001, they started as a team of coders that built websites and applications to help clients get their messaging out. From early on, they worked alongside social purpose organizations (nonprofits, social enterprises, and for profits that do good), helping those that provide impact to do what they do best while we focused on solving the technical problems, from hosting to websites to systems behind the scenes. Like any digital agency, they know their way around technology and we believe in returning good value to our clients.

Learn more about the work that they do here:

Thank you to our 2023 Learning & Development Sponsors:

Western Continuing Studies and Fanshawe Employment and Student Entrepreneurial Services/Corporate Training Solutions

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