Thu, Feb 23|
Level UP: Digital Marketing Masterclass Series - How to Win at SEO
Join us for our first masterclass series designed to take your digital marketing skills to the next level. Whether you are running a side hustle, trying to scale a startup, crushing it as a full-time entrepreneur, or building your skills as a digital marketer this workshop is for you.
Time & Location
Feb 23, 2023, 12:00 p.m. – 1:00 p.m. EST
About the Event
Presented by Mina Behrooz, head of Canadian partnerships for the HubSpot for Startups Program and LEAP Junction.
Mina Behrooz Bio:
Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from the University of Toronto.
Masterclass Times and Dates:
- Building a Buyers Persona | February 2nd, 2023 at 12 pm – 1 pm
- Inbound Marketing 101 - Basics of Inbound | February 9, 2023 at 12 pm – 1 pm
- How to Win at SEO | February 23, 2023 at 12 pm – 1 pm
- Go to Marketing Strategies | March 2, 2023 at 12 pm – 1 pm
In this Masterclass we will cover:
The Future of Content Strategy (How to win at SEO)
A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.
This presentation will review:
- Google’s evolution from Keywords to Topics
- Topic Cluster Content Strategy
- 3-Step Process to create Topic Clusters