Thu, Mar 02|
Level UP: Digital Marketing Masterclass Series - Go-to-Market Strategy (& How to be smart about it)
Join us for our first masterclass series designed to take your digital marketing skills to the next level. Whether you are running a side hustle, trying to scale a startup, crushing it as a full-time entrepreneur, or building your skills as a digital marketer this workshop is for you.
Time & Location
Mar 02, 2023, 12:00 p.m. – 1:00 p.m. EST
About the Event
Presented by Mina Behrooz, head of Canadian partnerships for the HubSpot for Startups Program and LEAP Junction.
Mina Behrooz Bio:
Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from the University of Toronto.
Masterclass Times and Dates:
- Building a Buyers Persona | February 2nd, 2023 at 12 pm – 1 pm
- Inbound Marketing 101 - Basics of Inbound | February 9, 2023 at 12 pm – 1 pm
- How to Win at SEO | February 23, 2023 at 12 pm – 1 pm
- Go to Marketing Strategies | March 2, 2023 at 12 pm – 1 pm
In this Masterclass we will cover:
Go-to-Market Strategy (& How to be smart about it)
A well-executed GTM plan can make or break a startup. A good GTM will provide the roadmap to measure the viability of a solution's success and predict its performance based on market research, prior examples, and competitive data. In this session, we cover different examples of GTMs, success stories, and failures.