Google Insights and Analytics
Tue, Mar 07
|London
Workshop with Simran Dhall, Account Strategist - Google
Time & Location
Mar 07, 2023, 9:00 a.m. – 10:30 a.m.
London, 1255 Western Rd, London, ON N6G 0N1, Canada
About the Event
During this workshop, a Google strategist will provide participants with a practical walkthrough of Google Analytics Measurement, covering topics that will help you:
Translate your marketing objectives into measurable actions
Set up tracking to effectively measure sales, app downloads/installs, and/or leads
Walkthrough for Google Insights and Google Analytics
Understand how to analyze and action on insights from your conversion tracking data
Choose the right attribution model for your business goals
Build confidence in the available free Google Tools to better understand your customer
Visualize Google search data to gain insight into seasonality, competition and customer mindset using Google Trends
Leverage Google Surveys and build custom questions to address branding challenges
Set up Google Alerts to stay on top of key topics related to your business
Set up GA4 Wizard (Google Analytics 4 Wizard)