Google Insights and Analytics

During this workshop, a Google strategist will provide participants with a practical walkthrough of Google Analytics Measurement, covering topics that will help you:

• Translate your marketing objectives into measurable actions
• Set up tracking to effectively measure sales, app downloads/installs, and/or leads
• Walkthrough for Google Insights and Google Analytics
• Understand how to analyze and action on insights from your conversion tracking data
• Choose the right attribution model for your business goals
• Build confidence in the available free Google Tools to better understand your customer
• Visualize Google search data to gain insight into seasonality, competition and customer mindset using Google Trends
• Leverage Google Surveys and build custom questions to address branding challenges
• Set up Google Alerts to stay on top of key topics related to your business
• Set up GA4 Wizard (Google Analytics 4 Wizard)