Getting your website to the top of Google - May 21st, 2025

You know your website is a crucial asset for your business. After all, whenever you’re thinking of buying a new product or visiting a business, you’re likely to look them up online. But now it’s your turn, and you’re wondering how I make my website effective? The best place to start is by making sure that your ideal clients can find your site. In this 90-minute course, we’ll walk you through the basics of Search Engine Optimization (i.e. getting found on Google) for your business. In this 90-minute course, we’ll walk you through the basics of Search Engine Optimization (i.e. getting found on Google) for your business.

You’ll learn:

• What search engine optimization is (hint: it's easier than you think) and what Google looks for in top-ranking websites

• How to drive visitors by placing the right keywords on your site

• What to know about site optimization if you run a brick-and-mortar business (yes, Google My Business can help!)

• Free resources that help you review how your site is performing

• How to maintain your website to encourage ongoing discoverability

  
  

Presented by

Tanya Fraser is a content marketing leader who has helped organizations like 3M Canada, Voices, London Health Sciences Centre and more to hone their messaging, tell their stories, connect with their ideal clients, and get found online. As a content producer, she has led marketing strategy and production for blogs, podcasts, video, social media and the web. Today, she is passionate about helping entrepreneurs become better marketers by empowering them with the knowledge she’s acquired through almost 20 years of serving large brands.