The road to being a successful entrepreneur begins with a passion for an idea, a plan based on research, experimentation, and analysis, and the persistence and courage to pursue the vision. Whether you have always dreamed of being an entrepreneur or recent circumstances triggered starting a business, Leap IN is designed to introduce you to the key elements of successful entrepreneurship and give you a safe space to learn, grow, and launch your start-up.

LeapIN focuses on teaching new founders how to create businesses that fulfill customers' emotional needs (e.g., solve problems, achieve desires, etc.) via an iterative process consisting of devising and executing experiments to validate assumptions. This process is called the Lean Startup approach to entrepreneurship and utilizes the Business Model Canvas and Customer Development tools to combine theory with a ton of hands-on practice. You will be getting your hands dirty talking to real customers, partners, and competitors as you encounter the chaos and uncertainty of real start-up life. You’ll practice evidence-based entrepreneurship, learning to use your business model canvas to brainstorm and stress test your assumptions and determine if anyone other than you would want to buy your product/service. Based on the customer and market feedback, you will begin to develop and iterate your product/service or concept and build/design something customers would actually buy and use.

Each day will be a new adventure in and outside of LeapIN as you test each part of your business idea, develop an entrepreneurial mindset, build a strong foundation for your company, grow your network, become a better business leader.

You will leave each day with the tools needed to help your business idea move forward!